Executive Bios

Marty Gupta is Managing Director of the CAP Consulting Group, a position he has held since 2003. Prior to this, Marty was Vice President and General Manager of TeraText Solutions, a Division of SAIC, and a leading provider of high performance XML databases to the federal government. He has over 20 years of experience with PricewaterhouseCoopers, BellSouth, AT&T and Xerox, and has extensive experience in developing new products and businesses.

David Dunham, Senior Partner, began his consulting career in marketing and new product development. He founded his own firm in the mid 1980’s and in the early 1990’s developed the process of Critical Assumption Planning^sm (CAP) to help organizations manage the risks inherent in innovation and new business commercialization. CAP has since been introduced to companies in the U.S., Europe and Australia. David has written articles on CAP for such publications as the Journal of Business Venturing (co-authored with Ben Sykes), Visions magazine (Product Development and Management Association – PDMA) and The PDMA Toolbook for New Product Development (see chapter entitled "Risk Management: The Program Manager's Perspective").

Sean Fitzpatrick, Director of Consulting Services - US, has over 25 years of experience in sales, marketing, product development and business transformation with AT&T, IBM, Nortel, SAIC and Verizon. Prior to joining CAP Consulting, Sean was instrumental in driving the successful transformation of Verizon Business's sales force to a consultative sales model. In his career Sean has successfully leveraged the Critical Assumption Planning approach to deliver over 43 new products, valued at over $1billion, including the successful launch of the key services in ATT's $250 million emerging network services portfolio.

Andrew Grill, Director Consulting Services - EMEA, is a General Manager and senior executive with over 20 years experience in the areas or telecommunication, mobile, advertising and online services. Andrew has worked directly with leading mobile operators such as Vodafone, O2 Telefonica, Orange and T-Mobile in the UK, Europe, Australia and New Zealand. He has also held senior positions with market leader Telstra. While at Optus he was instrumental in launching CAP into the business, and also became a leading CAP practitioner, using the process to guide executive decisions around multi-million dollar projects. In 2000 he successfully launched Australia’s largest commercial property website.

Dr. Hal Tenoso, Executive Consultant, is a senior executive with over 25 years experience in the medical device, pharmaceutical and biologics area. Dr. Tenoso was CEO of Serologicals a leading provider of blood products, a Company he took public in 1995. Before that he was CEO of UNIMED, a pharmaceutical company specializing in cancer related products where he completed their first public offering. Prior to UNIMED he was General Manager, Organon Diagnostics a company specializing in immunodiagnostic products. He received a BA in Microbiology and Ph.D. in Immunology and Genetics from the University of California at Los Angeles.

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