Critical Assumption
Planningsm
(CAP) is the discipline that we
have introduced to clients to help
create alignment and encourage a
discovery-driven approach to
growth. It is the engine running
through each of our services and, we
believe, is a prime differentiator
of our consulting firm.
CAP is a
five step process
in
which critical assumptions are
identified and tested. It is a
scalable methodology that is applied
to individual projects, products and
businesses of all sizes.

CAP is an iterative
process that optimizes the tradeoff
between risk and investment. As the
iterations progress, the CAP process
drives risk reduction in the least
amount of time and at lowest cost.

As a process
that can link different groups
within the organization and take
knowledge sharing to a new level,
CAP has itself been tested and
refined over hundreds of client
engagements and in dozens of
different industry settings over
almost twenty years.
Additional Information
Product Development Management
Association (PDMA) Visions Magazine
Article:
Lower Development Cost Through
Critical Assumption Plannningsm
Case Studies


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